Managing the Truck Driver Shortage

The truck driver shortage is becoming an even greater challenge for supply chains as the American Trucking Association estimates the shortage to be almost 50,000 drivers by the end of 2017.

With drivers fully aware of the deficit, they’re becoming even more selective when choosing distribution centers to work with.

In addition, this shortage problem is further aggravated when drivers are met with unfriendly and untimely shippers – thus resulting in detention and delays.


In recent years, the turnover rate in the industry has been at an all-time high due to driver shortage with no clear solution in sight.

Therefore, it’s important to practice carrier-friendly shipping etiquette to establish positive experiences with your drivers and maintain a long-lasting relationship.

 So, how do you establish that positive reputation and relationship with drivers?


First, make sure the distribution center is efficient, well-staffed, and gets them turned around quickly. That’s frustration-free money in their pocket.

Secondly, look at current operations and analyze where there are areas to improve the material handling procedures to get the product picked off storage media and into their trucks as efficiently as possible.

Consultants and distribution professionals can assist with this evaluation and implementation process.

Next, make sure you have staff that enjoy working with carriers and treat them as a customer. An accommodating attitude will go a long way to leaving a favorable impression.

Lastly, it’s important not to overlook the basics such as the environment. Everyone appreciates hospitable facilities such as seating area, break room, restrooms, snacks, beverages and any other accommodations that may be offered.

If carriers are provided with an overall organized pleasant experience, they will be much more inclined to meet the shipper’s expectations as well.

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